The inception of Karigari World was driven by Rupa’s deep admiration for Indian craftsmanship. Officially launched on 2022, the brand emerged from her passion for preserving traditional art forms. Growing up surrounded by fabrics like ikkat, kalamkari, ajrakh, and Warli art prints, she developed a keen appreciation for their cultural significance. However, as fast fashion gained prominence, she noticed a decline in the demand for these traditional textiles.

Simultaneously, she became increasingly aware of the environmental impact of synthetic materials. This realization led to the idea of fusing the elegance of traditional fabrics with sustainable materials to create handbags that were not only stylish but also environmentally responsible. Thus, Karigari World was born. 

Starting the business was a challenging endeavor. Rupa began with small batches of handmade bags crafted from pure cotton and silk fabrics, blending traditional prints with contemporary designs. Her initial offerings included simple sling and tote bags, which she sold online. The response, though modest, was encouraging, reinforcing her belief in her vision. 

To set Karigari World apart, she focused on three core principles: sustainability, quality, and tradition. The brand sourced eco-friendly materials, incorporated water-resistant linings, and collaborated with skilled artisans. Each bag was designed to be a tribute to India’s rich artistic heritage while catering to the needs of modern consumers. 

A significant aspect of Karigari World’s mission is empowering women, particularly those who lost their jobs during the COVID-19 pandemic. Many skilled women in rural areas faced employment challenges, impacting their families’ financial stability. Through Karigari World, Rupa sought to provide stable employment opportunities, enabling these women to regain confidence and financial independence. 

The brand’s team includes rural artisans who bring their traditional skills to each handbag, ensuring that their heritage is preserved while simultaneously supporting their communities. For Rupa, Karigari World represents more than just a business—it is a platform that fosters empowerment and resilience.

Rupa attributes much of her success to the unwavering support of her family. Her husband and children have been her pillars of strength, encouraging her through every challenge and celebrating every milestone. Their belief in her vision and their constant support have been instrumental in her journey. To her, Karigari World is not just a personal achievement but also a testament to the power of family encouragement and solidarity. 

Karigari World stands out by offering a sustainable and stylish alternative to conventional handbags. While traditional materials like leather contribute to environmental concerns, Karigari World’s bags are crafted from eco-friendly fabrics such as pure cotton, silk, and vegan leather. Each design is carefully curated to minimize environmental impact while maximizing functionality and aesthetics. 

Choosing a Karigari World bag is more than just purchasing an accessory; it is a commitment to supporting rural artisans, empowering women, and promoting sustainability. Every bag tells a story of resilience, tradition, and conscious living, allowing customers to make a meaningful impact with their choices.

Like any entrepreneurial journey, Rupa faced numerous challenges, from sourcing high-quality materials to finding skilled artisans. Selling online presented another hurdle, as competing against mass-produced products required her to emphasize Karigari World’s unique value proposition. The pandemic further tested her resilience, but it also inspired innovation. She explored new avenues, such as collaborating with wedding planners for potli bags as return gifts and launching special editions for festive occasions. Each challenge became an opportunity to evolve and grow. 

One of Karigari World’s most notable achievements was the success of its heart-shaped Kalamkari sling bag, which became a bestseller as a Valentine’s Day gift. Seeing customers appreciate the craftsmanship and eco-friendly aspects of the brand’s products was immensely rewarding. 

Another proud milestone was the collaboration with artisans from across India, providing them with a platform to showcase their talent. For Rupa, Karigari World is not just a business—it is a means of preserving cultural heritage and supporting livelihoods. 

Today, Karigari World offers a diverse range of handbags, including sling bags, clutches, and festive potli bags. As the brand continues to grow, Rupa envisions expanding into global markets, introducing the world to the beauty of Indian fabrics. Sustainability remains at the core of Karigari World, with a steadfast commitment to innovation and quality. 

To those aspiring to start their own ventures, Rupa’s advice is simple: believe in your vision and stay true to your values. While challenges are inevitable, every small success reaffirms one’s purpose. She emphasizes the importance of community—whether it be customers, artisans, team members, or family—as their support can be a driving force in any journey. She also highlights the invaluable role of family, whose encouragement can provide strength and inspiration. 

Reflecting on her journey, Rupa expresses gratitude for how Karigari World has evolved from a simple idea into a thriving enterprise. More than just a brand, it is a celebration of tradition, innovation, and sustainable living. 

Explore Karigari World's exquisite collection of handcrafted bags and feel free to reach out for any inquiries.

Instagram Link :  @Karigari World