From Passion to Purpose: The Entrepreneurial Journey of Ruutujja Kasbe

Published on 26-Sep-2026
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MEET RUUTUJJA KASBE FOUNDER OF SOAPS N MORE & STARK SECURITY FORCE

Ruutujja Kasbe is a first-generation entrepreneur who turned passion, perseverance and innovation into not one, but two distinctive businesses — Soaps N More and Stark Security Force, both launched in 2021.

What began as a passion for handmade soaps at Soaps N More unknowingly transformed into a thriving business. Starting with just soaps, Ruutujja gradually expanded the brand into a thoughtfully curated range of complete bath and body products. One of the biggest turning points came when a client trusted her products enough to place an order, encouraging her to curate and develop an entire product range.

Soaps N More has built its presence across both B2B and B2C markets, catering to individual customers as well as businesses and organisations. The brand has also ventured into white-labeling, creating products for several established and recognised brands.

Gifting has always been an integral part of the Soaps N More journey. From Raksha Bandhan and Women’s Day to festive celebrations such as Diwali, the brand specialises in thoughtfully curated and personalised gifting solutions designed to make every occasion memorable.

Soaps N More goes a step further by turning soap-making into an engaging, hands-on experience through its live soap-making activities and workshops. From intimate birthday celebrations to bespoke experiences at weddings at The Taj, and interactive workshops conducted for employees of organisations such as Amazon, the brand has brought creativity and hands-on learning to a diverse range of events and audiences.

Today, Soaps N More stands apart with its unique Photo Soap and Name Soap, adding a personalized touch to everyday self-care and gifting. The products are available through the brand’s website and Amazon, making them accessible to a wider audience. Her entrepreneurial journey with Soaps N More has also earned her multiple awards and recognitions.

At the same time, Ruutujja was building another venture — Stark Security Force. Beginning with security services for housing societies, the company expanded into bouncer bodyguard, gun-man, metal detector , walky talky, housekeeping providing all the service under one roof. And has bought a great opportunity to provide Bouncer at the biggest event of India for the cricket industry called IPL.

Innovation has been at the heart of Stark Security Force. The company has developed its own app to address one of the most common concerns in the security industry — guards sleeping while on night duty. This technology-driven approach has helped bring greater accountability and monitoring to security services.

Stark Security Force has also earned a place in the Genius Books of Records for its unique women-centric business initiative.

Behind this remarkable journey, business networking has played a major role. Ruutujja is actively associated with prominent networking communities including BNI, The Women Circle , WAP, SNOW and Many more, where relationships, referrals and collaborations have contributed significantly to her entrepreneurial growth.

Ruutujja Kasbe’s story is a powerful reminder that entrepreneurship can begin with a simple passion — and grow into a purpose-driven journey of innovation, trust and impact.

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From personalised self-care products to professional security solutions, Ruutujja Kasbe continues to build businesses driven by creativity, trust and innovation.