• Published on 28-Dec-2024
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“INTRODUCING RACHANA DWIVEDI : A FASHIONISTA AND THE FOUNDER OF KNOT N NEEDLE." 

Rachana Dwivedi's journey from engineering to fashion entrepreneurship is a remarkable story of passion, adaptability, and strategic insight. With a background in engineering, specifically in computer applications, Rachana identified her true calling in the world of business. This realization prompted her to pursue a Master’s in Business Administration, equipping her with the essential skills required for a successful entrepreneurial journey ahead.

In 2016, Rachana channeled her vision and personal savings into launching her fashion brand, Knot n Needle, based in Bangalore. 
Leveraging her technical expertise, she built a robust online platform supported by a dedicated team of engineers. Her innovative approach seamlessly combines digital and traditional sales models, reflecting her deep understanding of the Indian market and its requirements.
Knot n Needle specializes in everyday women's wear, offering designs that emphasize comfort, uniqueness, and versatility. Crafted for the modern woman, the brand’s collections feature soft, breathable, and body-friendly materials, ensuring ease of movement throughout the day. The product range includes kurtas, kurta sets, hoodies, dresses, tops, pants, and jewelry, catering to diverse fashion needs. 
Beyond its focus on design, Knot n Needle is driven by a mission to empower women entrepreneurs. The brand aspires to create a collaborative network, the "Knot of Success," where women business owners can connect, support, and grow together. This vision underscores Knot n Needle’s dual commitment to fostering style and promoting women's empowerment. 
Customers can explore the full product range and place orders through the brand's official website, www.knotnneedle.com, The site serves as a platform for connecting with the brand and discovering the latest offerings in women's fashion and accessories. 

Product reviews-
By combining innovative design, a strong digital presence, and a commitment to community building, Knot n Needle has established itself as a distinctive and impactful brand in the contemporary fashion industry. 

Do check out Knot n Needle - Trendy Fashion & accessories collection and Feel free to connect with her on Instagram & DM for any queries.